IT’S AN ‘ICE DEAL AS ICONIC ASOLO BOOTS TIE IN WITH ICE FACTOR
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Now a new sponsorship deal announced today (29 January) by the Ice Factor Group (IFG) and AMG – the Greenock based UK distributor of Asolo footwear – will ensure the famous Italian brand is the go-to product for instructors and students on Ice Factor’s winter mountaineering and ice-climbing courses.
The deal means novice and expert climbers alike can road-test the Asolo Alta Via boot when scaling 40ft high ice-walls at Ice Factor Kinlochleven. Incorporating the world’s largest indoor ice-climbing facility, the award-winning adventure sports facility by Fort William in Scotland’s west highlands is also within a boot-print of some of the UK’s best classic mountaineering terrain.
The sponsorship agreement will also apply at Snow Factor Braehead just west of Glasgow. Since 2013, the UK’s largest indoor snow-sports facility has offered lessons and training on its 30ft high multi-route ice-walls.
Jamie Smith, founder and managing director of the Ice Factor Group, commented:
“Like Asolo and its UK distributor AMG, the Ice Factor Group has a deep passion and understanding of mountain sports. From beginner to expert, over 130,000 enthusiasts climb with us every year. We are very proud to be associated with AMG and its iconic Asolo brand and look forward to working in partnership to help more climbers to confidently scale the heights.”
“I am delighted that anyone climbing at the snow and ice walls at Ice Factor Kinlochleven and Snow Factor Braehead will have the opportunity to experience the comfort, security and performance of Asolo footwear for themselves. To experience is to believe, and it beats testing your new mountaineering footwear on the stairwell at home.”
For Ice Factor Group: Colin Hutchison, 3×1 Public Relations, Tel: 0131 225 7700 / chutchison@3×1.com / @colin_hutchison
For AMG (Asolo): Stefan Lepkowski, Karol Marketing, Tel: 0191 265 7765 / firstname.lastname@example.org